Product Campaigns & Brand Marketing
Microbeau
Client
Microbeau
Year
Ongoing
Role
Creative Director
Deliverables
- Creative Direction
- Product Launches
- Campaign Design
- Social Media
- Web Banners
- Sales Materials
Industry
Beauty Tech
Scope
Campaign System
Audience
PMU Artists
Role
Senior Designer
Case Study
Every successful project begins with understanding the business before designing the solution.
Project Summary
A flexible campaign system for a professional permanent-makeup brand, spanning product education, launches, promotions and artist-focused storytelling.
Challenge
Frequent launches and promotions needed to communicate technical products quickly while preserving a premium, recognizable brand presence across channels.
Strategy
Create campaign families with clear hero concepts and repeatable social and web formats, allowing each launch to feel distinctive while remaining part of the same brand.
Solution
Developed campaign creative for product lines, promotional moments, education and artist stories across hero, social, banner and sales-sheet formats.
Result
A modular visual approach now supports varied campaign needs without forcing every new initiative to start from a blank page.
04 — Brand System
Seven launches, one recognizable system.
Every Microbeau campaign — from flagship product launches to fast-moving promotions — shares one identity language and packaging template, adapted for its own audience and moment.
Identity / Brand System
Packaging
05 — Campaign
Beauty in Authenticity
A brand-storytelling campaign built around real PMU artists, pairing an editorial hero and packaging system with a full social and email rollout that let the work speak for itself.
Web & Digital Advertising
Social — Feed
Social — Stories
Email & Newsletter
Beauty in Authenticity — Campaign Email
Beauty in Authenticity — Offer Email
Motion
Beauty in Authenticity — Campaign Film
Beauty in Authenticity — Artist Feature
06 — Campaign
Vertix Pico
A precision-focused product launch for the Vertix Pico machine, translating a technical feature set into a clean hero, packaging and configuration story for working artists.
Web & Digital Advertising
Social — Feed
Social — Stories
Email & Newsletter
Vertix Pico — Configuration Email
Motion
Vertix Pico — Campaign Film
07 — Campaign
Kickstart Vertix
A launch-moment companion campaign that introduced the wider Vertix line, carrying its own hero and email direction across feed, story and web banner placements.
Web & Digital Advertising
Social — Feed
Social — Stories
Email & Newsletter
Kickstart Vertix — Launch Email
08 — Campaign
Flux Mini
A compact wireless machine positioned for portability — the campaign leans on tight product photography and a lightweight social system built for quick scrolling.
Web & Digital Advertising
Social — Feed
Social — Stories
Motion
Flux Mini — Product Film
09 — Campaign
Flux Mini — One Year Anniversary
A birthday campaign celebrating a year of the Flux Mini — a celebratory key visual, artist testimonials and a short anniversary offer carried through feed, story and email.
Social — Feed
Social — Stories
Email & Newsletter
Flux Mini — One Year Anniversary — Anniversary Email
Flux Mini — One Year Anniversary — Follow-Up Email
10 — Campaign
Flux Max
The flagship machine in the Flux line, introduced through a bolder hero treatment and colorway-driven social content aimed at working professionals.
Social — Feed
Email & Newsletter
Flux Max — Campaign Email
Flux Max — Procedures Email
Rouge Colorway
Digital Placement
11 — Campaign
Kill Switch — Black Friday
A high-contrast promotional push for the brand's Black Friday moment, built for speed — a single hero and email paired with a fast-moving story sequence.
Social — Stories
Email & Newsletter
Kill Switch — Black Friday — Promotional Email
12 — Social Campaign System
Six campaigns, one editorial sequence.
The strongest feed and story executions across every launch, curated side by side rather than shown as a full export dump.
Beauty in Authenticity
Vertix Pico
Kickstart Vertix
Flux Mini
Kill Switch
Beauty in Authenticity
Vertix Pico
Kickstart Vertix
13 — Motion
Product stories, in motion.
Beauty in Authenticity — Campaign Film
Beauty in Authenticity — Artist Feature
Vertix Pico — Campaign Film
Flux Mini — Product Film
Let's Work Together
Have a brand that's ready to grow?
Available for select creative direction, branding, and campaign engagements — remote or on-site across the United States.
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