Editorial & Integrated Marketing
Resource Living
Client
Resource Living
Year
Ongoing
Role
Creative Director
Deliverables
- Creative Direction
- Campaign Systems
- Lead Generation
- Social Media
- Paid Social
- Short-form Video
Industry
Home & Living
Scope
Integrated
Channels
Print + Digital
Role
Creative Direction
Case Study
An integrated editorial and lead-generation ecosystem for South Florida homeowners and service businesses.
Project Summary
Homeowner lead generation for Resource Living, a South Florida home-improvement magazine — pool and outdoor-living campaigns and a Broward – Palm Beach Meta Ads system with creative and video for every service category.
Challenge
Resource Living needed its homeowner lead programs to feel like parts of one trusted publication rather than disconnected marketing pieces.
Strategic Approach
Organize the work around homeowner journeys: lifestyle-led campaigns build desire, and category-specific ad sets turn that interest into qualified service inquiries.
Creative System
A modular design system — consistent typography, color and layout rules — lets every homeowner lead campaign and service category read as part of one trusted publication instead of separate marketing efforts.
Campaign Execution
Directed homeowner-facing pool and outdoor-living lead generation and the current Meta Ads campaign for Broward and Palm Beach, segmented into per-category ad sets with dedicated lead forms.
Channels & Deliverables
Print advertising, direct-response social, email, short-form vertical video and a recurring social content calendar across home-service categories.
Outcome
The campaigns now share one visual and messaging system — a repeatable framework the publication can extend to new service categories without starting from scratch.
Live operations · Verified scope
From visual campaigns to an operational lead workflow.
Resource Living is an ongoing South Florida publishing and home-improvement marketing engagement. The work combines Meta lead forms, Make-based intake, a delivery-audit ledger and contractor assignment rules alongside editorial, social and video campaigns.
Implemented and inspectable
- Meta campaign and lead-form capture for pool renovation and broader home-improvement services.
- Active Make scenarios for intake, structured lead records and contractor-specific routing configurations.
- Exclusive pool-campaign recipient rules with internal blind-copy addresses configured in Make.
- A Google Sheets operational ledger and a WordPress routing audit for category-based enquiries.
Delivery controls still being validated
- Automated email delivery to contractors must be confirmed by actual sending records, not just active scenarios.
- Category routing, exclusive-recipient isolation and follow-up-to-sale reporting need full end-to-end evidence.
- No revenue, conversion rate or return-on-ad-spend figure is claimed without reconciled sales data.
The demo uses illustrative information and does not expose client leads, contractor addresses or private operational records. Ongoing implementation details are not a claim of guaranteed lead delivery or sales results.
04 — Campaign
Broward – Palm Beach Lead Campaign
One Meta Ads lead-generation campaign covering Broward and Palm Beach counties, segmented into service-category ad sets — pools, kitchens, bathrooms, impact windows, roofing, pavers, pergolas, outdoor kitchens and more. The October 2026 refresh gives every category one editorial look: golden-hour South Florida homes, restrained serif headlines and a short vertical video per category.
Social Campaign Assets
Motion & Video
Pools — Evenings that feel like a private resort.
Kitchens — Where every gathering begins.
Bathrooms — Your daily retreat, redefined.
Impact windows & doors — Light, views and peace of mind.
Roofing — Built to stand beautiful.
Pavers — Every arrival, a statement.
Pergolas — Outdoor living, elevated.
Screen enclosures — Enjoy the outdoors, your way.
Outdoor kitchens — Entertaining, South Florida style.
05 — Campaign
Get 3 Free Estimates
A Meta lead-generation kit for South Florida homeowners: one feed post, Story and 6-second vertical reel per service category, each built around the same offer — compare trusted local professionals and request up to three free estimates.
Social Campaign Assets
Motion & Video
Kitchens — Imagine this as your kitchen.
Closets — Space, designed around you.
Garages — Your garage can do more.
Landscaping — Your dream yard starts here.
Painting — A fresh start for every room.
Pavers — Curb appeal starts here.
06 — Campaign
Pool Leads
A homeowner-facing lead campaign that connects South Florida homeowners with vetted pool builders, pairing resort-style backyard imagery with a free-consultation and flexible-financing call to action.
Social Campaign Assets
Motion & Video
From empty backyard to private resort.
Made for family, built for memories.
Get matched with top pool builders.
07 — Organic Content
One editorial look across every category.
Organic posts from the October 2026 calendar — the same photography and light that carry the paid campaign, published as the magazine's own feed.
Pools
Kitchens
Bathrooms
Roofing
Closets
Outdoor Kitchens
08 — Closing
One commercial system, not a set of ads.
Resource Living's pool leads, the Get 3 Free Estimates kit and the Broward–Palm Beach Meta campaign share one creative system and one lead-capture mechanism that extends to any new service category.
Let's Work Together
Have a brand that's ready to grow?
Available for select creative direction, branding, and campaign engagements — remote or on-site across the United States.
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