Brand Identity, Packaging & Retail
Get Lost
Client
Get Lost
Year
2023
Role
Creative Director
Deliverables
- Creative Direction
- Brand Identity
- Packaging
- Product Content
- Events
- Website Design
Industry
Lifestyle
Scope
Brand System
Channels
Retail + Digital
Role
Creative Director
Case Study
Every successful project begins with understanding the business before designing the solution.
Project Summary
A lifestyle identity carried consistently from packaging and products to events, print, social content and the online storefront.
Challenge
The brand needed a recognizable visual world that could compete in a crowded category and remain coherent across small packaging, social content and large event environments.
Strategy
Use the illustrated identity as a strong anchor, then build a consistent product and lifestyle language around it for every customer touchpoint.
Solution
Extended the identity across packaging, product launches, business collateral, event presence, social creative and e-commerce design.
Result
The brand now presents one cohesive personality across shelf, screen and live experiences.
01 — Brand Identity
One illustrated world, every touchpoint.
A single illustrated mark and icon system carries Get Lost from packaging to product content, events, social and the online storefront.
02 — The Campaign
Black Rolling Papers
The flagship product line's advertising campaign — model-led photography and a coordinated social push carrying the packaging system's identity into the feed.
Social — Feed
The Campaign — Editorial
Motion
Black Rolling Papers — Campaign Video
03 — Culture & Events
Culture on the Road
Real trade-show and city activations carried the brand's identity into live environments across Miami, Atlantic City, Las Vegas and Texas — booth builds, team presence and product in hand.
Trade Show Presence
On the Road
Additional Activations
04 — Product Universe
The Product Universe
The illustrated identity expanded into a coherent product line — backpacks, grinders, torches and trays carrying the same cosmic system.
Social — Feed
The Product System
Water Pipe Gift Set — Alternate Artwork
05 — Production & Print
Production & Print
Real production reference and finished print collateral behind the Black Rolling Papers line — manufacturing specifications paired with the business cards, magazine placement and postcard that carried the identity into print.
Print Collateral
Production Reference
06 — Storefront
The Storefront
The online storefront extends the same illustrated identity into a full e-commerce experience — homepage, category navigation and a real federal trademark registration behind the brand.
Website & Digital Experience
The Storefront — Homepage — Full Scroll
Trademark Registration
Brand World — Closing
07 — Motion
The brand, in motion.
Black Rolling Papers — Campaign Video
New Product Drop — Feed Video
New Product Drop — Feed Video
New Product Drop — Feed Video
Let's Work Together
Have a brand that's ready to grow?
Available for select creative direction, branding, and campaign engagements — remote or on-site across the United States.
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