Brand strategy and creative direction across the studio’s own ventures.
Strategy
Treat each venture (EvoluSA, BELONG) as its own product with its own audience, while keeping one shared creative and operational system underneath — one place where strategy, creative production and growth automation live for both.
Brand book
Primary lockup · reverse
Primary lockup
Isotype · reverse
Isotype
Color palette
Ink
#0A0A0A
Logo and primary text
Paper
#FFFFFF
Reverse logo and space
Campaign Gold
#A88255
2026 studio campaign
Logo usage
Use the black lockup on light backgrounds and the white lockup on dark backgrounds.
Use the isotype alone where the full name does not fit, such as profile images and icons.
Professional discovery and qualified connections for Spanish-speaking communities.
Latest updates
Mobile navigation now closes cleanly when the window reaches desktop width, and the keyboard returns focus to the menu button.
The home page now leads with the six-stage Roadmap right after the hero, with numbered stages and a direct path to onboarding.
Professional profile links are checked for privacy before they are saved or shown, and LinkedIn company links display as public pages.
Strategy
Connect Spanish-speaking communities with relevant professionals through a clear next step, supported by a recognizable identity and educational content.
Brand book
Primary logo
Wordmark · reverse
Wordmark
Isotype
Color palette
Navy
#061B3A
Authority and trust, primary background
Red
#F20D24
Brand action and emphasis
Warm White
#FAFAF8
Clarity and space
Functional Blue
#2563EB
Progress and selected states only
Typography
Poppins · One typeface across the product, social and marketing.
Logo usage
Never place the primary logo, wordmark or isotype on navy or dark backgrounds; use the reverse wordmark there.
Spanish first, direct and honest: no guaranteed results.
Social and launch pieces · 9 pieces
Architecture
Next.js application with Supabase accounts and professional workspaces.
Engineering
Role-based navigation, professional profiles and publication planner.
Creativity
Identity, launch content and professional communication.
Automation
Planner import and social connection code exist. Google, email recovery and direct social publishing still require end-to-end verification.
Project milestones
Completed
Identity and concept
Brand assets and positioning documented.
Completed
Public product
Product link and professional application flow available.
Planned
Professional growth dashboard
Profiles, planner, reporting and social integrations require implementation and verification.
A mission-first community platform built around people, projects and accountability.
Latest updates
Goal progress now waits for confirmation before it changes, with a clear message when a save is uncertain.
The project task board confirms every create, move, approval and assignment before showing it, so people never see a false success.
Tasks, owners and goal progress are now saved and kept in sync across the community workspace.
Strategy
Build a mission-first community around shared projects, participation and visible progress. Carry the B symbol and community message consistently across identity, campaigns and product.
Brand book
Primary logo
B symbol
Star mark
Color palette
Violet
#8B5CF6
Primary brand color
Indigo
#6366F1
Secondary
Periwinkle
#818CF8
Accent and glow
Night
#030014
Base background
Typography
Geist · Wordmark in uppercase with wide letter spacing.
Logo usage
Carry the B symbol and the community message consistently across identity, campaigns and product.
Campaign pieces · 4 pieces
Architecture
Community application organized around people, projects, goals and contributions.
Engineering
Task status persistence and stale-update rejection are implemented; authenticated workflow validation remains pending.
Creativity
B symbol, identity applications and community campaign visuals.
Automation
Project monitoring is configured in the control plane; external social publishing is not verified.
Project milestones
Completed
Brand identity
Visual system and campaign assets documented.
Completed
Public product experience
Public site is available; features should be verified against the live build.
Track income, expenses, net worth and monthly changes with data you enter yourself. No bank connections.
Latest updates
The checkout screen now states exactly what the app unlocks, and optional sessions with a professional are offered and paid for separately in Contact.
New monthly summary: three key points, a simple comparison of debt, bank balances and investments against last month, a new cover and an Available Savings ratio.
Live on personalcfo.me with real accounts: sign-up, saving and recovering data were tested end to end.
Strategy
Build the brand around clarity: a single symbol (the P with a rising trajectory), a navy-and-mint palette checked for contrast, and a plain-language voice that always pairs color with a sign and a word.
Brand book
Logo system: horizontal, symbol and single-ink versions
Horizontal logo · reverse
Color palette
Navy
#102A43
Primary background and text
Mint
#72E3B2
Symbol and positive change
Teal
#127C70
Brand accent
Deep Teal
#0B5147
Symbol on dark surfaces
Typography
Arial · Plain, highly legible type for numbers and explanations.
Logo usage
Always pair color with a sign and a word, so changes read without relying on color alone.
Social and launch pieces · 7 pieces
Architecture
React and TypeScript application with Supabase accounts and a shared financial calculation engine.
Engineering
Manual financial entries, monthly comparisons, loan calculations and report export.
Creativity
Navy-and-mint identity, product education and social campaign pieces.
Automation
Calculations and report generation are implemented. Bank connections are not used; newsletter and social publishing are not verified.
Project milestones
Completed
Financial overview
Income, expenses, assets and debts in one place.
Completed
Monthly comparison
Compare debt, bank balances and investments with the previous month.
In development
Client review
The current release is being reviewed with Miguel.
An independent property-reporting product in development: bilingual owner access, bulk imports, traceable expenses and document delivery. The private pilot is preserved while the subscription offering is validated.
Strategy
Reduce manual month-end work through traceable imports, reviewed exceptions and clear owner reports. Develop a repeatable subscription product with separate owner and administrator experiences.
Graphic development · 1 pieces
Architecture
A bilingual owner interface and a separate persistent Node pilot, organized by property, reporting month and currency. The original pilot is private and stopped.
Engineering
Bulk Excel/PDF imports, external-ID unit matching, staged expense extraction, exact-cent reconciliation, batch approval and permission checks implemented in the pilot. Multi-company production isolation remains a release gate.
Creativity
Independent product positioning and a source-to-report workflow illustration. A final product brand and synthetic-data commercial demo are being developed.
Automation
Import and review routines exist in the pilot. The departmental project brain is being organized; unattended implementation, email, PMS integrations and automatic publication are not claimed.
Project milestones
Completed
Monthly reporting pilot
Excel imports, unit matching through external REC identifiers, USD/CAD separation and English/Spanish interfaces implemented in the pilot.
Completed
Documents and expense review
Bulk PDF handling, staged expense extraction, charge/credit review, reconciliation and batch approval implemented. Uncertain extraction needs human review.
Completed
Owner access and document controls
Assigned-unit filtering, separate statement publication, annual document archive and audited removal implemented in the pilot; automated permission and restoration checks were executed.
In development
Independent subscription product
Product positioning, a reusable onboarding process and paid-pilot validation are being developed. The previous pilot is private; no public application access is offered here.
Planned
Production SaaS readiness
Company isolation, password recovery, offsite recovery, monitoring and billing must be implemented or verified before a commercial launch. No app-store release or active external integration is claimed.
AI Control Plane
In development
One view across independent projects.
A central coordination and reporting layer for project status, decisions, permissions and next steps.
Architecture map · in development
Task queue
Project brains
Evidence
Architecture
Central project registry, isolated project memories, task queue and evidence reports.
Engineering
Brain contracts and validation tests exist; the implementation worker is not yet connected.
Creativity
Project-specific briefs and brand references guide creative work.
Automation
The observed server runs monitoring and read-only recommendations. Autonomous implementation and publishing are not verified.
Project milestones
Completed
Project inventory
Repository and project coordination structure created.
In development
Commercial DOT and AI Lab
Code and workflows exist; live operation and integration require separate verification.
In development
Automated portfolio updates
Weekly progress notes flow from each project’s status into this page, reviewed and approved before publishing.
