Beauty Product Launches
Evenflo Colours
Client
Evenflo Colours
Year
Ongoing
Role
Creative Director
Deliverables
- Campaign Direction
- Brand & Packaging Systems
- Social Media
- Email Marketing
- Motion
- Visual Systems
Industry
Beauty
Scope
2 Campaign Launches
Audience
PMU Artists
Role
Senior Designer
Case Study
Every successful project begins with understanding the business before designing the solution.
Project Summary
A shared brand system carried across two pigment launches — Blonde2Brunette Ink and True Lips — from identity and packaging through social, email and motion.
Challenge
Two pigment launches, one trade-facing and one consumer-facing, needed their own campaign identity while still reading unmistakably as one Evenflo Colours system.
Strategy
Build one shared identity and packaging template, then let each launch express it through its own hero, social and email direction for its specific audience.
Solution
Directed the Blonde2Brunette Ink and True Lips launches across hero imagery, packaging, social feed and story content, email and campaign video.
Result
The two launches share one recognizable brand system while still reading as distinct campaigns for their trade and consumer audiences.
04 — Brand & Packaging
Two color lines, one identity.
Blonde2Brunette Ink and True Lips share one identity and packaging template — the anchor that keeps both launches unmistakably Evenflo Colours.
Identity / Brand System
Packaging
05 — Campaign
Blonde2Brunette Ink
A trade-facing launch built for PMU professionals evaluating the Blonde2Brunette hybrid pigment — a wholesale-ready hero and packaging pairing carried through a full social and email rollout.
Social — Feed
Social — Stories
Email & Newsletter
Blonde2Brunette Ink — Post-Launch Email
Color System
Motion
Blonde2Brunette Ink — Campaign Film
06 — Campaign
True Lips
A consumer-facing companion launch for the True Lips pigment line, carrying the same brand system into a warmer, editorial social and email presentation.
Email & Newsletter
True Lips — Campaign Email
Social — Feed
Social — Stories
Color System
Motion
True Lips — Campaign Film
07 — Campaign
It's Raining Gold Ink
A gold-themed promotional campaign for the Brow Daddy Gold Collection — a floating-bottle key visual, a 24-hour birthday sale and a single clear offer carried through feed, story and email.
Social — Feed
Social — Stories
Email & Newsletter
It's Raining Gold Ink — Birthday Sale Email
08 — System Recap
One System, Two Launches
One creative system — model-led photography, a shared packaging language and consistent color-swatch education — carried across two real product launches without repeating itself.
One Identity, Two Color Lines
Motion
Blonde2Brunette Ink — Social Cutdown
09 — Social Campaign System
The strongest moments, side by side.
Feed and story executions from both launches, curated into one editorial sequence rather than a full export dump.
True Lips
Blonde2Brunette Ink
Blonde2Brunette Ink
True Lips
True Lips
Blonde2Brunette Ink
True Lips
Blonde2Brunette Ink
10 — Motion
Both launches, in motion.
Blonde2Brunette Ink — Campaign Film
True Lips — Campaign Film
Blonde2Brunette Ink — Social Cutdown
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