Branding, Packaging & Digital
Seafood Delight
Client
Seafood Delight
Year
2022
Role
Creative Director
Deliverables
- Creative Direction
- Brand Identity
- Packaging
- Website Design
Industry
Food
Scope
Identity System
Channels
Packaging + Web
Role
Creative Director
Case Study
Every successful project begins with understanding the business before designing the solution.
Project Summary
A clear nautical identity and expandable packaging system designed to carry a frozen-seafood range from shelf to online storefront.
Challenge
The product range needed to communicate freshness and trust while remaining easy to recognize and extend across multiple seafood varieties.
Strategy
Build a concise identity and a repeatable packaging hierarchy that could scale across products, then bring the same visual language online.
Solution
Designed the logo, packaging applications and e-commerce direction as one connected shelf-to-screen system.
Selected Supporting Work
Additional work.
Identity
02
Packaging
02
Web & Digital
01
Result
The resulting identity provides a consistent foundation for the existing range and future product additions.
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