Retail & Concession Promotions
Cinemark Colombia
Client
Cinemark Colombia S.A.S.
Year
2017
Role
Creative Director
Deliverables
- Promotional Campaign Design
- Print Advertising
- Loyalty Program Graphics
Client
Cinemark Colombia
Category
Concession Promo
Format
In-Theater Print
Role
Graphic Designer
Case Study
Every successful project begins with understanding the business before designing the solution.
Project Summary
Concession-counter promotional artwork for Cinemark Colombia, tying a Jet chocolate giveaway to a National Geographic collectible album and the Cinemark Elite Gold loyalty card.
Challenge
The promotion needed to explain a multi-part offer — a free collectible album with a chocolate purchase, plus a loyalty-card combo deal — clearly at the concession counter.
Strategy
Use a consistent underwater 'adventure' visual theme across every panel so the offer read as one promotion instead of three separate ones.
Solution
Designed the promotional artwork covering the chocolate-and-album giveaway and the Elite Gold combo pricing, ready for in-theater print.
Selected Supporting Work
Additional work.
Selected Work
02
Result
Clear, on-brand promotional signage for the concession offer, consistent with Cinemark Colombia's loyalty program.
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